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I've learned a SHIT TON on Facebook ads in the past few months, but I am still struggling. I have a few winning ecommerce products that I am trying to scale (all Conversion ads), but every time I duplicate an adset and narrow the targeting, it doesn't perform as well.
Anyone in here able to give me any advice or check my ads?
Me and my brother made a drop shipping site called puppy pals a few months ago and focused on pumping out facebook ads. We actually broke even on dollars spent/dollars made I think around 100-200 but just couldn't make it work. Decided to give it another try when we had more money to burn.
I kind of felt like our market/niche was too broad and that there were a lot of people doing exactly what we were in every country. I also found that when I duplicated my ads sometimes they would completely stop performing. Which is possibly because I was running 5-20 dollars a day and on samples that small variation is wide. Or possibly other reasons.
I concluded that you needed a good product and you needed to find a page that converts really good. You use to audience manager to find someones interests for example dogs or sports and then you look at the page likes tab to find the top 10 pages that people who have that interest like. Then you can target 1 page at a time or drill down and target people who like a combination. Target markets between 100k and 1mil people. Try every country you can. We had a lot of success in France for some reason but had to make our ads in french. Canva.com is a great site for making ads if you haven't heard of that yet.
I'd like to give it another go but bear in mind if your product isn't breaking through it might be time to try another one. There are tons of winning e-commerce products and tons of young people like us trying to find the next big thing or whats currently trending so you've got to stay agile. A lot of people do make big money once they find the right market/product so keep trying and I'm sure you'll have some luck eventually.
White that is true Rapitup, the more specific you get with the targeting, the better your chances are to find an audience that hasn't seen a million similar products. The broader the interest, the more advertisers, and the higher clicks.
Also, if your ad is interesting enough, people will click it, regardless of how many similar products they've seen before. It's all about the ad and targeting.
Send me a PM gravy, and Ill have a look
"Motivation is fleeting and easy to rely on because it requires no concentrated effort to get. Motivation comes to you, you don't even have to chase after it.
Discipline is reliable, motivation is fleeting. The question isn't how to keep yourself motivated, it's how to train yourself to work without it."
I'd like to give it another go but bear in mind if your product isn't breaking through it might be time to try another one.
One thing I'm really learning is you just godda keep pushing. Try different products. Try different targeting, ad copy, images/videos, narrows, interests, conversions, etc.
I have one product right now that I KNOW is a winner, and another that I'm certain will be a winner, but I couldn't find a supplier for it, so I'm making an order from China right now and gonna sell it out of my house. Might put it on Amazon too cause there are no current sellers. I'm finally figuring out how to find winning products, I think my targeting is completely fucked though.
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