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Don't pm me asking questions if you are not going to message me back with a thank you after a lengthy answer or if you are going to debate with my experiences. If you can't say please and thank you, ask your mother to teach you some manners.
Way too vague man... Lot of factors to consider.
In general, repeat customer base is more important then bringing in new customers. So new customers you want to eventually turn into repeat customers... AKA high quality work and service, for a good price.
Focus on the macro portions of the business. Don't try to save pennies on types of paint brushes, try to save hundreds on.. whatever takes up the majority of revenue (idk shit about painting).
What type of painting does he do? general inside/outside work? Identify your market (again, on the macro scale.. Mostly rich folks in big houses? small rooms?) and find out how to advertise to them directly in a way that'll appeal to them. If it's rich white old people, make your ad appeal to rich white old people.
If you want more concrete help, consider looking up a Small Business Association Office near you (if you're in the US). They get paid from tax dollars so it's free to get resources from them and more specific guidance.
TommyJames wrote: Make it a small daily task of yours, to check out the local Craigslist "Gigs" Section once a day.
Search for "Paint" and see what comes up.
-This. And also use local FB sales groups. search: "CITY buy, sell, trade" You can also search for keywords like "paint" in these groups + post ads.
-Try and set up some type of commission-based partnership with relevant businesses. You recommend them, they recommend you. Cross promotion can work wonders.
-Yelp is huge nowadays so make sure you have one for his business. Service type businesses don't even require an address if that's an issue........
-Another thing you can do is create YT videos targeting local keywords. Just a simple powerpoint/slideshow works. Design the thumbnail look like a banner ad. Make it pop out vs all the text-only search results. Some local niches are super easy to rank for in Google.
*name the file of your video your target keywords + tags
paint keyword + city + state - Phone #
paint keyword + city + state - Phone #/Website
A BIT OF BUSINESS INFO
*You can insert your tags here too
paint keyword + city + state, paint keyword + city, paint keyword, city * also make sure to use plural forms
And set the video location to the city you're targeting.
See what works better and just put more effort into those areas. CL and FB I'd recommend you do first.
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