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Doing Business on Wordpress - More Fun With Heatmaps
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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 01:13 #178142

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Due to the overwhelming response to my last heatmap post (LOL! Just kidding as no one really seemed interested), I thought I'd post the results of changing my last sales page/deal. For those that may remember seeing that last message, I had found out that my long form sales page really was not getting read an I was concerned that I might actually be doing damage to myself when it came to conversions. So, I tightened up the page and reduced the content. The following heatmaps are of the "deal" I just launched this past Friday (and is closing at midnight tonight). At the time these images were taken, the page had gotten about 3,500 page views and about 6,300 clicks. I believe you can click on these images to seem them a little larger.

Here is the page scroll heatmap showing how much of my page users were actually seeing. This is a dramatic improvement. The lighter colors (white, yellow, red, orange) are better. This shows that the lowest viewed sections still come in at about 50%.

When it comes to actual clicks on the page, this is how it came out. Of the 3,500+ page views, there was a total of 811 clicks on the buy button...so about 23% of the traffic to the page was clicking on the buy button.

I am really becoming a big fan of these heatmaps and the different information you can get out of them. I am working on a little anomaly I found. Maybe I'll post something and see if you guys can help me out.

Anyway, just wanted to share.
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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 02:46 #178153

I find these to be rather interesting. When you say 800 people clicked buy now, do you mean you earned $50k in less than a week? If so, that's mighty impressive.

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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 03:19 #178162

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lol I read the last thread I just didn't post a reply.

What made you initially decide to have such a long sales page?

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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 03:21 #178164

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Anxiety Slayer wrote: I find these to be rather interesting. When you say 800 people clicked buy now, do you mean you earned $50k in less than a week? If so, that's mighty impressive.


I asked him this same question before and if I remember correctly the "buy" button just brings them to the company that sells the watch's page. He didn't actually get 800 sales. At least I'm pretty sure this is what he said.

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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 03:22 #178165

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Logan wrote: lol I read the last thread I just didn't post a reply.


This from me too :lol: .

The heat map looks awesome dude.Kinda like having a invisible eye on ur customers and their mindset.

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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 04:12 #178177

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Anxiety Slayer wrote: I find these to be rather interesting. When you say 800 people clicked buy now, do you mean you earned $50k in less than a week? If so, that's mighty impressive.


Unfortunately, no...LOL! The buy button takes them to the vendor site to check out. I don't handle any inventory and just make a percentage of the profits from the sales. Not everyone completes the transaction. The deal ends in less than an hour now. So in a day or so I will know what the total conversion rate was. But, I do have a highly motivated niche that I work in. The heatmaps just show me how my page is doing. It is really very insightful.

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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 04:33 #178182

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Logan wrote:
What made you initially decide to have such a long sales page?


Well, when I was doing this gig on TV and selling watches, we were very limited in time and was never really able to dig into alot of the technical details of the pieces we were selling. Alot of the time, for the more expensive watches, it was the little details that accounted for the price (on say a $1,000 watch). In the old days when we could go out there and do $100K to $500K in an hour, we could "sit" on an item and really talk about it. Things changed. So...long story short, I was using the long form sales page to get all of the additional information out there.

In addition to that, a more wordy long form sales page allowed me to do alot of on-page SEO too.

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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 05:48 #178197

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meijin wrote:

Logan wrote:
What made you initially decide to have such a long sales page?


Well, when I was doing this gig on TV and selling watches, we were very limited in time and was never really able to dig into alot of the technical details of the pieces we were selling. Alot of the time, for the more expensive watches, it was the little details that accounted for the price (on say a $1,000 watch). In the old days when we could go out there and do $100K to $500K in an hour, we could "sit" on an item and really talk about it. Things changed. So...long story short, I was using the long form sales page to get all of the additional information out there.

In addition to that, a more wordy long form sales page allowed me to do alot of on-page SEO too.


You may be able to still have a lengthy page, just put the call to action closer to the top. Apparently most of your audience didn't care about all the details of the watch though. I'm curious to see how shortening the page will effect your conversion rate.

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Doing Business on Wordpress - More Fun With Heatmaps 07 Jan 2015 06:48 #178203

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[quote="Logan" post=178197

You may be able to still have a lengthy page, just put the call to action closer to the top. Apparently most of your audience didn't care about all the details of the watch though. I'm curious to see how shortening the page will effect your conversion rate.[/quote]

Well, the thing was on the old version of the page, I had multiple buy buttons along with a countdown timer for scarcity at each major "section" of the page. But there weren't looking at most of the page and the scrollmap showed me the areas they were interested in, so that is what I paired it down to.

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Doing Business on Wordpress - More Fun With Heatmaps 10 Jan 2015 11:57 #178768

Question: how do you get the heatmaps function? It looks interesting, and would help find out what people read and not read in webtoons.

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Doing Business on Wordpress - More Fun With Heatmaps 14 Jan 2015 03:58 #179570

Isidoreofseville wrote: Question: how do you get the heatmaps function? It looks interesting, and would help find out what people read and not read in webtoons.


You can get a free one at sumome.com
I have a payed one (heatmaptracker.com) but I'm sure sumome is good too since I've seen it used by 6-figure marketers.
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Doing Business on Wordpress - More Fun With Heatmaps 14 Jan 2015 05:46 #179584

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sc0rpion wrote: You can get a free one at sumome.com
I have a payed one (heatmaptracker.com) but I'm sure sumome is good too since I've seen it used by 6-figure marketers.


SumoMe didn't work for shit as far as the heatmaps go. I use CrazyEgg.
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